ARGENTIUM IS AN INGREDIENT BRAND
Argentium in an endorsement brand, otherwise known as an ingredient brand.
Ingredient branding is where a component or ingredient of a particular product is branded in order to communicate the value of the product.
Companies can use Argentium Silver's branding and trademarks, including the 'Made in Argentium Silver' badge, and Winged Unicorn stamp/laser mark, to help promote their own jewellery and silverware. Consumers are asked to 'look for the Argentium Winged Unicorn' as a guarantee of the finest quality silver.
Examples of ingredient brands