Marketing Objectives
1. Marketing Argentium Silver to the retailer and the consumer
Building on Argentium Silver's unique product strengths, consumers will be driven to recognise the Argentium Silver brand as a guarantee of the highest quality, coupled with a real and unique benefit - precious silver with a lasting shine.
Consumers will be encouraged to seek out the Argentium 'Flying Unicorn' Mark as a sign of quality and authenticity. This Mark can be laser marked or punched onto every piece of Argentium Silver and used to promote Argentium Silver's unique attributes at point of purchase.
2. Marketing Argentium Silver to the trade - the Argentium 'Approved Partner Program'
Argentium International continues to develop an active 'Approved Partner' quality assurance program for those manufacturers of components, findings, chain, and finished products that have proved themselves capable of sustained production and service quality.
3. Working together to grow new business
